top of page


This is your Project Page. It's a great opportunity to help visitors understand the context and background of your latest work. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share.




For 115 years, Red Wing has made boots for the workers who built America. But on Labor Day, a holiday meant to honor these same workers, we were facing an unemployment rate we haven’t seen in over a century.


So we turned a holiday that had become synonymous with discounts, sales and doorbuster deals back into a day for the American worker. Instead of promoting boots, we promoted every available job we had with the launch of our #LaborDayOn campaign.


We kicked things off by converting Red Wing’s 525 stores into job centers and Red Wing’s 1-800 customer-service line into a job-search hotline. We also launched an interactive film that allowed people to apply for actual Red Wing job openings directly through the film itself.



bottom of page